Safety Strategies for Protecting & Engaging Frontline Employees
Rodney Canada
March 12, 2025
What are important considerations when creating a safety strategy?
In today’s world of limited resources and needing to do more with less, EHS professionals have to make important decisions on how and where to focus time and effort for the greatest return to their organizations. There is a constant push-and-pull between high-risk, low-frequency events like SIFs and lower-risk, high-frequency events like everyday hazards. Our OPEX25 session will dive into questions about risk and prioritization.
What common decision-making challenges do leaders face?
A key challenge in this area is how to identify and prioritize risk and determine where time and resources should be focused. If a company is focused on lagging metrics like incident rate, they may focus more on the high-frequency, lower-risk events, which may not provide the best overall return for their organization. An organization that focuses on high-risk/high-severity events may not see the incident rate reductions some leaders expect. Finding that balance is important to creating a positive safety culture.
What can attendees expect from your OPEX25 session?
People who attend will gain insights about different company approaches to safety from two exceptional presenters joining me. We’ll also discuss a tool that can be used to help prioritize and manage the process. Attendees will leave with concrete ideas on how they can either start a risk and prioritization process or improve their current process.
Join Rodney and other EHS and Sustainability leaders from around the country at OPEX25 to share real-world experiences, proven strategies, and key lessons learned to drive EHS performance in your organization. >> View full program
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About the Author
Rodney Canada
Comcast
Rodney Canada is the Executive Director, Environment, Health and Safety, for Comcast. Comcast is a multi-faceted company focused on providing broadband, cable television and cellular phone services to residential and business customers across the US.
Also, part of the Comcast portfolio are NBC Universal which consists on the various NBC television stations, Universal movie studios and theme parks and the Peacock streaming network. Additionally, Comcast owns the SKY broadcasting network in Europe.
Rodney’s primary focus is on the broadband/cable/cellular phone businesses of Comcast and it’s 90,000 employees.
Rodney has been an EHS professional for 38 years working in diverse industries including chemicals manufacturing, surface and underground mining, heavy civil construction and offshore oil and gas production before Comcast giving him a broad perspective on EHS issues in high-risk environments.
Rodney’s education includes Master’s degrees in both Environmental Engineering and Business. He resides in the Atlanta, Georgia area with his wife Tammy. They have three children with two finished with college and one still in college. When not working, Rodney enjoys water activities.
Rodney has been an EHS professional for 38 years working in diverse industries including chemicals manufacturing, surface and underground mining, heavy civil construction and offshore oil and gas production before Comcast giving him a broad perspective on EHS issues in high-risk environments.
Rodney’s education includes Master’s degrees in both Environmental Engineering and Business. He resides in the Atlanta, Georgia area with his wife Tammy. They have three children with two finished with college and one still in college. When not working, Rodney enjoys water activities.